Enter the values in the cells you know, ueCalc will calculate the missing values. For example, enter the number of leads and customers and calculate the conversion rate, or vice versa, enter the conversion rate and the number of customers and calculate the number of leads.

Unlike spreadsheets, in ueCalc, there's no need to think about how unit economics formulas work, as they can be quite complex. Don't get distracted from what's important—simply enter values into the cells, and when necessary, specify what should change when a value in that cell changes. For example, you can input the values for the number of leads and the conversion rate, and ueCalc will automatically calculate the number of customers for you. If you need to adjust it, you can simply enter the desired number of customers in the cell and indicate which metric, leads or conversion, should be adjusted accordingly.

Customize your costs for each transaction or for additional sales on the first transaction, with or without being tied to a check.

Your costs can take a complex form, for example, you pay the bank to receive payments from a customer a percentage of the payment amount, plus a small fixed amount. In addition, you have costs for purchasing the goods you sell, and you give each customer a gift for their first purchase. ueCalc allows you to take all of these features into account, and still consider each type of cost separately when optimizing your model.