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Unit economics for any business model A straightforward and efficient tool for calculating and modeling unit economics in business models of any complexity. It offers simplicity compared to Excel, thanks to its built-in formulas and modeling features. Additionally, the service provides an interface reminiscent of spreadsheet software, making it user-friendly and reducing the learning curve.
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Forget the formulas Enter the values in the cells you know, ueCalc will calculate the missing values. For example, enter the number of leads and customers and calculate the conversion rate, or vice versa, enter the conversion rate and the number of customers and calculate the number of leads.
Unlike spreadsheets, in ueCalc, there's no need to think about how unit economics formulas work, as they can be quite complex. Don't get distracted from what's important—simply enter values into the cells, and when necessary, specify what should change when a value in that cell changes. For example, you can input the values for the number of leads and the conversion rate, and ueCalc will automatically calculate the number of customers for you. If you need to adjust it, you can simply enter the desired number of customers in the cell and indicate which metric, leads or conversion, should be adjusted accordingly.
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Sales funnel C1 ueCalc allows you to create funnels of any complexity, and you will be able to optimize each stage of the funnel separately.
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Average order value AOV Manage your average check depending on your business model, whether it's transactional, subscription or e-commerce. Manage each average check parameter individually.
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Convenient presentation Compare metrics of the same type: CLTV to CLTC, and LTV to LTC, conveniently switching between them using keyboard shortcuts.
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Cost of good sold, COGS & 1sCOGS Customize your costs for each transaction or for additional sales on the first transaction, with or without being tied to a check.
Your costs can take a complex form, for example, you pay the bank to receive payments from a customer a percentage of the payment amount, plus a small fixed amount. In addition, you have costs for purchasing the goods you sell, and you give each customer a gift for their first purchase. ueCalc allows you to take all of these features into account, and still consider each type of cost separately when optimizing your model.
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Handy little things Discuss with your colleagues your unit economics model, the accuracy of metrics, and their achievability by your team.
Export the document to Google or simply share the calculation with your colleagues. They will be able to view your document within the ueCalc interface, and if you grant permission, they can also copy the document to their own workspace and work on it independently.
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