We are a team of dedicated enthusiasts who have been pioneering the use of unit economics and Goldratt's Theory of Constraints in product management for over a decade.
- 2017 Our founder, Daniil Khanin, after selling his startup, began actively engaging with other startups, assisting them with product development challenges. Over time, he naturally started sharing his knowledge of unit economics and Goldratt's Theory of Constraints as essential tools for managing product development.
- 2020 After working with over 3,000 startups, it became clear that a significant challenge existed in creating financial models, explaining them to investors, justifying investments, and managing products effectively. This realization led Daniil to the idea of integrating unit economics with financial modeling.
- 2021 Daniil single-handedly launches a service that enables users to model unit economics. The service quickly gains popularity, attracting 6,000 users, despite them not knowing how to create financial models and Daniil still working out the monetization strategy.
- 2022 After the COVID epidemic, Daniil had an idea: to combine unit economics, Goldratt's theory of constraints, and financial modeling into a single product. It took two years to turn these algorithms and ideas into a reality. To test his concepts, Daniil manually created financial models in Excel, experiencing firsthand how cumbersome and inflexible traditional methods were. Implementing cohort accounting and sigmoidal growth metrics proved particularly challenging.
- 2024 In January 2024, Daniil and his team launched a new financial modeling service based on his developed algorithm for finding the optimal configuration of unit economics metrics, enabling users to create comprehensive financial models. The service now has over 9,000 users. Additionally, Daniil published a book titled Unit Economics for Business and Startups, where he shares his insights on using unit economics to effectively manage product development.
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Daniil KhaninFounder, CEO, CPO
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Serg ZaigraeffIT Infrastructure
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Konstantin VeselovPart-time developer
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Tatiana DolgopolovaexPolyus
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Anna GalaevaexCFO Väderstad, exCoca-Cola, exKellogg's
We are a young team of enthusiasts who are at the very beginning of their journey. Now we are looking for business angels who are ready to help us conquer the world and create the world's best financial modeling solution. We believe in making the world a better place.v
Daniil Khanin, CEO ueCalc
Get in touch with us
ueCalc
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