Since 2014, our CEO Daniel Khanin became involved with startups and venture capital funds, and his job was to analyse the financial models of startups. After looking at more than 2500 startups, he saw that most entrepreneurs had difficulty describing their financial model. To make life easier for startups, he started creating many templates in spreadsheets, but he failed to create a universal form.
In 2020, a new module was developed to turn the unit economics into a P&L plan. Since that moment, the calculator becomes a powerful tool for modelling unit economics and building a financial model in startups and small businesses. In doing so, users will be able to create complex monetisation models with an arbitrary cost structure.
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