What's new

Current release

v.9.2. 10.01.2022

Revised the idea of using an average order value in models. First of all, this solution will allow you to optimize the subscription price if the product has several plans. Added a tool for designing tariff plans that take into account the subscription price and the share of customers using this plan.

Metrics names changed: AvP→AOV, CAC→CLTC, CPA→LTC.

Minor bugs and errors fixes.

v.9.1. 06.11.2021

A small addition related to the ability to copy someone else's calculation. Now if someone has shared with you any calculation, you can click "Clone to yourself" and this calculation will appear in your profile.

v.9.0. 01.09.2021

A fully upgraded product. This release includes a complete replacement of the service's mathematical apparatus, calculator interface, website and Calcnomics section.

List of updates:

  • Math
    1. Funnel structure can be set.
    2. COGS, 1sCOGS cost structure can be set.
    3. AvP structure can be set.
    4. Automatic recalculation of metrics UA-C1→B, UA-B→C1, B-C1→UA, CPA-UA→AC, CPA-AC→UA, AC-UA→CPA, etc.
    5. Optimisation and search for limit values of metrics considering any structure of C1, COGS, 1sCOGS.
    6. Analysis of the unit economics model on 20 parameters.
    7. Calculation of IRR and NPV in P&L with bank rate and investor's share.
  • Interface
    1. Any number of calculations can be handled simultaneously.
    2. Automatic saving of calculations to the cloud, no more worrying about the data.
    3. Copy, delete and paste selected rows, data can be transferred between calculations of the same type.
    4. Commenting on the calculation cells.
    5. Change the size of the cells in the calculations.
    6. Working with P&L as a separate document, optimising metrics is available directly from the document.
    7. Optimise charts in P&L and simplify switching between them.
  • Other
    1. A large number of minor improvements to the interface and beyond.
    2. Minor bugs and errors fixes.

Old versions

  • 27.06.2021
  • 09.12.2020
    New based model calculator with speedup optimal model finding for metrics. Minor bugs fixes.
  • 08.08.2020
    New mixed model calculator with optimal model finding for metrics. Minor bugs fixes.
  • 06.07.2020
    Export to Google Drive and Import from MRRly. Minor bugs fixes.
  • 25.06.2020
    Minor bugs fixes. Added three new variables to P&L formulas.
  • 20.06.2020
    Formulas (Excel likes) and optional costs in P&L. Minor interface update.
  • 29.05.2020
    Saving and sharing you P&L plans.
  • 01.05.2020
    Improvements in P&L roster (clone data).
  • 02.04.2020
    Minor bugs fixes.
  • 28.03.2020
    Fixing the CR output error in P&L as well as eliminating the bilingual error.
  • 07.03.2020
    New ue-based P&L planning tool with analysis.
  • 10.01.2020
    CSV export for base model.
  • 10.01.2019
    New mobile version.
  • 19.08.2018
    Minor bugs fixes.
  • 31.07.2018
    PnL plan from unit-economics.
  • 29.06.2018
    New efficiency window of calculation.
  • 19.06.2018
    International languadges support and minor bugs fixes.
  • 05.01.2018
    Global updating of the interface, updating formulas for calculating the optimal model, changing the basic mathematics, now COGS becomes compound and has a part in percentages, and a part in the fixes values. In addition, also AvP is now composite, takes into account the number of goods sold and the average cost of each product (useful for e-commerce)
  • 10.12.2017
    Allowance for boundary conditions when calculating the optimal configuration.
  • 24.11.2017
    Minor bugs fixes.
  • 20.10.2017
    Step by step calculation of effective configaration for base calc.
  • 19.10.2017
    Minor updates, bug fixes.
  • 21.09.2017
    Finding effective configuration for bas calc.
  • 21.08.2017
    The new basic calculation interface, you can now give names to each line, as well as enter values Acquisition Cost, the value of the CPA is calculated automatically, the old way works the same way CPA. You can sort the rows by dragging.
  • 07.08.2017
    We have completed migration to php7 and that means our service will be faster and more stable, moreover we now use SSL sertificate for ueCalc.
  • 23.07.2017
    Collaborates work whith your calcs: sharing and chat.
  • 18.07.2017
    Small updates and bugs fixes.
  • 16.07.2017
    The opportunity to do calculations of mixed models of economy is added. Now you can analyze such models as advertising or leadsgen-model, consider marketplaces or classified.
  • 12.07.2017
    Added the ability to using COGS as a percentage of AvPrice. Corrected minor errors in the output of Efficienty, as well as in the requests for the Goal (Analyze tool and AvP Tool), instead of the GP, Contribution Margin is displayed. Other minor edits.